World
Not restricted by geography. The newsroom covers the UK, the USA, Nigeria, Ghana, Africa and the wider world — and the architecture is built so dedicated editions can stand up without rebuilding the platform.
A global news platform being built from the UK, connected to Africa, reporting the world. Not another Nigerian news website. Not another UK-only newspaper. A publication where Africa and the global African diaspora sit alongside Britain and America — not underneath them.
Not restricted by geography. The newsroom covers the UK, the USA, Nigeria, Ghana, Africa and the wider world — and the architecture is built so dedicated editions can stand up without rebuilding the platform.
Current affairs. What is happening now. The constant flow of information around the world. And a movement — people, ideas, cultures and stories travelling between nations.
A world that is constantly moving, changing and connected. The master brand always remains THE WORLD CURRENT™, whatever edition sits beneath it.
Serious enough to cover elections, governments, economics and international affairs. Engaging enough that people visit for entertainment, sport, lifestyle, culture and the story everyone is talking about.
Ghanaian and American. African and European. Living in London while investing in Lagos. Living in New York while following entertainment from Accra.
Millions of people hold connections that span several countries at once, and most publications ask them to choose which half of themselves to read about. THE WORLD CURRENT is being built to understand that modern global identity rather than pick a side of it — which is what makes it the information bridge between Africa, the diaspora and the wider world.
Speed matters. Traffic matters. Virality matters. But the aim is a publication people trust, not simply one they click. News, reporting, analysis, opinion, sponsored content, press releases and Foundation content will each be labelled for what they are — a distinction that only becomes more important as a publication grows.
The labels a real newsroom needs — BREAKING, LIVE, EXCLUSIVE, DEVELOPING, ANALYSIS, OPINION, INTERVIEW — built in rather than improvised per story.
Related, recommended and most-read alongside every article, so a reader rarely reaches a dead end.
Advertising, sponsorship, partnerships and syndication designed into the architecture rather than awkwardly added later.
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The intention is a network spanning London, Lagos, Accra, Abuja, New York and Washington. If you write, report, film or want to partner with the publication, say so now rather than later.